Why You Need a Mascot Logo Design for Your Company

Written by
Jun 16,2017

Mascots are used to personify the values and characteristics of a brand or company to their niche. Mascots are commonly used for specific marketing campaigns, such as the FIFA World Cup. However, some brands have long term relationships with mascots, such as NFL teams.

The Benefits of a Mascot for your Brand or Company

Adding a custom mascot design into your marketing efforts is a great idea to attract eyeballs. Your target market will associate your brand with the mascot. If your mascot logo design is effective, you can increase interaction with consumers in your target market.


This is a way of creating visual rapport with consumers in your niche. A custom mascot design establishes your brand in consumer awareness. Mascots can be used by companies in a wide variety of niches.


Your Mascot logo design can be based on something organic, like an animal or flower. Or your mascot logo design could be an artistic symbol. The primary goal of any mascot is to increase engagement and interaction between your target market and your brand or company.


What Kind of Companies suits a Mascot Logo Design?

Mascots can be used in any industry or market, to reach consumers and increase awareness of your brand or company. Take a look at the examples of Mascot logo design from some of the leading companies and brands.


  • Sports Franchises in all sports - Football, Hockey, College Basketball
  • Fast Food Franchises - Ronald McDonald
  • Food Brands and consumer goods - The Energizer Bunny
  • Tech Companies - Firefox, Mail Chimp


Mascot Logo Design for your Brand or Company

Your mascot logo design should fit well with your company or brand theme. A mascot is viewed by your target market as an ambassador.


The right mascot can have a huge positive impact on your brand's consumer interaction. However, a poor mascot logo design can be a complete waste of money that provides no ROI.


Launching a marketing campaign with a mascot must be well planned and carefully executed. A mascot marketing campaign can be a large cost to the company. Getting the most value from your mascot logo design is important.


Working with the Best Mascot Logo Designers

A lot is at stake in developing your mascot logo design. Working with top-level mascot logo designers will increase the chances of a successful logo design and campaign.


Professional mascot logo designers can create a custom mascot design that involves all the right design elements. Mascot logo designers will have an established track record that features their past work on a mascot logo design for other clients.


Make sure that you work with mascot logo designers that are qualified and experienced. The team should understand the message you want to convey to your target market and provide you with several mascot logo designs to choose from.


Before you approve the final mascot logo design proof, make sure that you are completely satisfied with everything. When your mascot design logo is finalized, there is no turning back.


Your mascot will be the feature of your new marketing campaign, and the results will weigh heavily on the right mascot logo design. Working with the best mascot logo designers will give your mascot campaign the best chance of success.

The Advantages of Custom Mascot Design & Effective Mascot Campaigns

Custom mascot design executed with a solid marketing campaign can be a recipe for success. If your mascot is adopted by your target market, you can expect an increase in site traffic and sales.


Mascots can bring your business or brand a competitive edge. A custom mascot design differentiates you from competitors and helps you dominate your niche.

Nidhi Dave

Nidhi is working as a content and brand strategist at ProDesigns - a graphic design company, recommending strategies to meet customers’ goals and deliver a superior user experience. She provides content leadership, ensuring that a consistent brand message is delivered to the audience.