When setting up a business or while trying to increase the profits of your existing business, countless things need to be considered. Branding your logo on your office stationery is one of them, this is the factor that separates your company from the ones who overlook this and consider it as a minor aspect in boosting the business.
With the advent of the internet and social marketing, branded stationery like a company letterhead design is one aspect that majority of the business owners forget or avoid in their business plans.
However, what they are unaware of is the fact that this small thing can do wonders for your business. The right and attractive printed pieces do a perfect job of presenting the solutions and products of a business in a well thought-out manner to the prospective clients and customers.
What do You need to Do?
As your company will expand and grow, you will have a hard time in dealing with your stationery issues if you have not given them a thought until now. Well, don’t you panic. We have some really great tips that will help you out in getting the best stationery created for your business:
1. Get Your Stationery Package Designed By Professionals
This is the factor that can define whether you will be successful in engaging your potential customers or not. Hire a professional designer agency or a design studio for getting your stationery designed and trust me, don’t change them for at least 5 years. Refrain from doing this on your own, no matter how talented you are. A pro designer will ensure that your stationery reflects the corporate personality, whilst giving it more professionals and clean look.
They will choose the perfect colors, best letterhead designs, will keep in mind the different sizes of the different materials, will get the fax done more clearly, and will definitely create some attractive and grandeur results that you cannot create on your own.
ProDesigns is one of the best destinations for getting all your office stationery designed in the most impressive designs. Their company letterhead designs are worth investing into.
2. Get Letterhead Designs According to the Medium
In the earlier times, company letterhead designs were solely designed for print. They used to be printed professionally and then typed over by the office personnel. However, since the paper has become a precious commodity in the contemporary, majority of the custom letterhead designs will only come across an office printer. Therefore, make sure that your letterhead design PSD takes into consideration the medium of printing. There will be no good in getting a full-page bleed letterhead designed, in case your office printer does not end up in printing them to the sheet’s edge.
3. They Should Be Compatible With Each Other
Even though your office stationery should not be identical to each other, they should appear to belong from the same family of designs. For example, the theme of your custom letterhead design should slightly match with your company’s logo, brochures, etc. All your stationery designs should look that they belong to the same company.
4. Invest In Professional Photography
Small scale enterprises scrimp when it comes to a professional photo shoot of their sites, equipment, supplies, etc., this is the biggest mistake that you can make. Professionally done photography will set you apart from your competitors. High-quality photos on your brochures and flyers will create a lasting impression in the minds of your clients.
What to Avoid?
With an impressive increment in the availability of powerful and efficacious desktop publishing software and systems, enterprises decide to meet their office stationery requirements on their own. Resist this thought! Believe me; you will end up in embarrassing yourself.
Your homegrown stationery material will reveal their impromptu origin to most of your clientele and this will not work in your favor at all. When it comes to marketing, what you sell and the market is your reality, and you need to appear as professional as you are to your customers as well. An off-the-cuff custom letterhead design will take down the reputation of your brand in seconds.
Well, fellas, this is all you need to ensure that you have the best office stationery for your clientele.