Loading...

Proof that custom logo design is exactly what your business is looking for

Nidhi Dave

Business, a word and a world that might seem simple from afar, but gets more complicated with the deeper you go into it! The kind of decisions you make for your business today, decide how it is going to grow in the near future and the far! And trust us even the minutest of the details are important in turning tables. Consider then, the importance of your image in the world. We don’t know how businesses functioned in the earlier days of mankind, but in the 21st century, the face value sells, and there’s hardly any denying to that.

 

Think of any five random companies that first come to your mind. We are pretty sure that for all the five companies, the only first remembrance you have for them is through their logos. Consider remembering the names of those companies in your minds. More often than not, those logos would come to your minds so intuitively that you wouldn’t have to think about them twice. Thinking of Apple instinctively brings the bitten gray and white apple in our minds. This is how effective custom logos are. If you still don’t believe us, consider this:

 

Custom Logo Designs are considered to be exceptionally pricey, complicated, and useless by some business owners. An extremely major misconception about logo designs that are custom-made is that those are pricey and unserviceable, such that they wouldn’t benefit their brand’s name and value. But, as stated by some of the biggest names in the world of design and anatomy in branding and technology, designing logos tailor-made for a particular brand isn’t as easy as it might seem. It has been believed that creating custom made logos is probably one of the most challenging tasks in the field of branding.

 

We’ve heard people say, “This seems pretty easy. I can do it quicker, and better!”

 

But as much as it might seem that you can do it on your own, some things are left best handled by the professional logo designers themselves. Letting someone who has years and years of experience in doing exactly that for companies helps you get a completely new revamp for your brand’s image!

 

Not convinced enough? Consider the example of Uber. Before its extensive effort in rebranding in 2016, Uber’s logo had nothing that shouted custom. It was just like any other template taken from a designer’s playbook. But right after the company shifted to a cleaner, alphabetic logo, the output was more than enough to show! To gist it, the biggest benefit of getting a custom logo designed, you ask? Building a chic branding/rebranding effort that doesn’t take too much effort on your part, but helps grow a new face to your business.

 

Custom logo designs come in all shapes and sizes. Need another reason to get one designed for your business? Don’t forget that you can develop it according to your whims and fancies, just to shout what you and your brand stands for. Look at some design patterns used in corporate logo designs:

 

1. The first style of custom logos stands for the ‘NAME’ of the company. For instance, the company Puma, their logo has a puma (as an animal) in their design, with letters written in a font that stabilizes and balance the design as compared to the agility provided by the animal. This is an extremely complicated geometric pattern design, which professionals use a lot.

Some other examples of name-oriented logo designs include Shell, Taco Bell, Apple, etc.

 

2. Another way in which you can design a logo custom to your brand is through an object that symbolizes your brand, but not necessarily your brand’s name. For instance, the brand Lacoste: They got a custom logo designed for themselves, with the famous alligator. Now, the brand’s name and the custom design associated with it have nothing in common. Yet, they shout style!

 

symbolized logo design 

 

3. If there are any more reasons that you’re looking for, to get a logo custom designed for yourself, consider the idea of using your brand’s alphabet letters in such a way that they shout ‘style’! Consider Google, per say. Being a brand name which started off with literally no meaning, the colored letters with the blue, green, red, and yellow letters created history!

 

lettermark logo design 

 

Same goes for some other examples, such as Lego, Coca-Cola, and many others.

 

Thus, letting the professionals handle what they're experts in, and coming up with something that completely provides a convention that is unique and makes people remember your brand, is the way to go!

Nidhi Dave

Nidhi Dave is an India-based Chief Brand Influence Officer, Content contributor, Career and Workplace expert and Startup Adviser. She is self-motivated bilingual brand marketing professional with demonstrated ability to identify customer needs and presenting appropriate company products and service offerings.