Modern Logo Design Checklist: 7 Points to Consider

Written by
Sep 23,2019

It is important to design a modern logo that is acceptable by the people. A great modern logo will enable a brand to stand out among competitors and be easily identifiable. Your logo will play a major role in getting the attention you need. A modern logo matters a lot for driving customers and in branding a business.

You will have your logo in all your marketing collaterals. It is, therefore, vital to take your logo to the masses. Your logo will become face and representative of your business. A successful brand is the one that has created a unique identity for itself. Having a contemporary logo can help consumers reach to you immediately. It is the brand’s first impression, impacting customers’ perception of your brand and buying decision. We have provided a checklist of points that can be considered for designing a modern logo.

  1. Research:

    To start with designing a modern logo, the first step is researching your target audience. Whether you choose a typeface for your logo or typeface combined with an image, it should reach your target audience. You can’t choose the right colors and fonts without knowing who your target customers are. You will not find a direction until you don’t have a clear picture of your customers and the market.

    Research on your competitors’ logos to see how other designers have articulated other brands aesthetically.
  2. Sketch:

    Take a pencil and a paper and start doodling various logos. Usually, creative people have a habit of sketching things. This gives rise to new concepts. When you sketch, you can freely let your ideas flow. This is a time-consuming process but is worth the time because rushing with the design will lead to compromising in the final outcome. As you start with the preliminary sketches, you will find your drafts becoming better and better with improved variations.
  3. Not following the trends:

    Though to make a logo modern, you can implement trends in your design. But it is recommended that you avoid trendy patterns, colors, typefaces, and other things because they last for only a few months or a year. After that, the logo will have to be redesigned again to make it look fresh and new.

    There are some trends that stick for a long time while some remain as periodic fads. You can keep up with the latest trends, but not completely rely on them. It is vital to make your logo timeless.
  4. Minimalism:

    Having a minimalist logo is preferable. Use fewer elements in the logo instead of making it cluttered. The goal of the logo is to communicate your visual and brand identity. If you design a messy logo having too many elements, you will not be able to put forward your message. Consider logos of brands like Twitter or Mercedes. Their logos are minimalist.

    These logos are easy to remember for consumers. When you are designing a modern logo to communicate your brand identity, give your audience simple to see and think about. If your logo loses definition, it will not be as effective. Having a minimalist approach will ensure a modern logo that people can appreciate instantly at a glance.
  5. Colors and fonts:

    Getting the right color is crucial for making a modern logo. Colors can communicate strong feelings to your target audience. So before you choose colors for your logo, it is vital to understand the psychology behind colors in logo design.

    You can even use a color wheel tool to choose the shades that go well together. Also, consider how your logo will look in black and white and greyscale. Don’t use colors that are bright and are hard on your eyes. It is better to use colors that are near to each other on the color wheel.

    Choosing the proper font size and type is difficult. Try using different fonts in your logo before making the final choice like sans-serif and serif fonts in addition to bold, italics, script, and custom fonts.

    For designing a modern logo, don’t use more than two different fonts. Avoid using fonts like Comic Sans that will make your logo look immature. You can even consider having a custom font for your logo like Yahoo! and Twitter. Understand the psychology behind fonts before using them in your design.
  6. Scalability:

    Having your logo scalable is important. A scalable logo is one that doesn’t lose its sense of proportion. Logos appear on marketing collaterals like social media posts, billboards, business cards, etc. So when you put your logo on a big size signage design, it should appear proportionate from every angle.

    When the logo is printed on small surfaces like pen or business cards, your design elements should be clearly visible. Your logo, therefore, should adapt or change at different sizes and orientation. To make sure it works on various mediums, it should look good in different formats.
  7. Test across various platforms:

    Before you make your logo public, make sure you test it across various platforms. Don’t forget that the logo will appear on different digital and offline mediums. A logo may look good on a printing paper, but not look the same on a building. Try your logo on t-shirts, mobile apps, stationary, website, printed packaging, and other marketing collaterals.

    Use mockups to visualize how your logo will look in different mediums. This way, you can get an idea of how your logo will look in real-world applications.




Now that you have checked off all these points from our list, you are ready to design that modern logo for your brand. It is crucial to see that your logo becomes a core part of your brand identity. It should be a memorable work of art that can effectively convey your brand message. Make sure that your modern logo stands out in the crowd of your competitors’ logos.

Feel free to communicate your preferences with your designers and give any drafts of your sketches.

At ProDesigns, we are happy to help you with all your logo design requirements. Get in touch with us through [email protected] to get more details about our services!

Nidhi Dave

Nidhi is working as a content and brand strategist at ProDesigns - a graphic design company, recommending strategies to meet customers’ goals and deliver a superior user experience. She provides content leadership, ensuring that a consistent brand message is delivered to the audience.