Social media marketing has become the most important element of marketing today. The reach of social platforms has increased over the last five years. Social media marketers constantly brainstorm content ideas to make social posts interesting and engaging.
But, along with content and strategies the right timing of the post is also important. If the post is not timed right, then it won't receive much engagement. You certainly don't want that to happen, right. Frenzied last-minute posting on social media platforms can be full of typos and tone problems.
For better management, simply dedicate some time in your workday to proofread, tweak, create, and schedule all your social media posts. Use a social media Trends scheduler to plan an effective content mix option. This will save your time and you'll be able to reach a maximum number of people on social media platforms as well.
By customizing your social media post schedule, you'll stay completely unperturbed as a social marketer or admin of a media page.
Sounds interesting, isn't it? So, let us see some ways to create a social media posting schedule.
Start With A Social Media Audit
It is important to have a clear picture of your social media account so you need to start with a social media audit. Social media audit is like the general audit you do for all your services in the business.
It can be done to know about your existing social media accounts and posts. With a social media audit, you'll be able to track information like social goals and social handles for each account.
You'll get to know about the demographics for the account that is derived from the analytics. It lets you know about complete account tracking. As a part of your social media audit, you need to keep track of your posting as well. Posting frequency affects the conversations and engagement so keep a track of your account.
Use The Social Listening Technique
Once you are through with the social media audit process, it is time to procure some information on your competitors. Social listening or social media tools help you to know about what your competitors are up to.
How they use social media scheduling on their pages? The social media schedule that works for your competitors doesn't have to work in the same way for you. Social listening is a source of competitive intelligence that will guide you with your social media scheduling process.
You need to create a list of brands and businesses in your industry. Then download social monitoring tools to monitor content and social posting frequency of your competitors. Social media monitoring tools help to keep track of your social media pages.
Pay Attention to Social Media Posts
There is no set rule to post on social media platforms. In a competitive spirit, you can go a step ahead of your competitors or post according to the level of social engagement.
On social media pages, consistency is the key. Be consistent when you post on your account daily. One post per day should be good enough. But at the same time, don't post junk content for the sake of posting. For example you are providing logo design service to individuals then try to post creative logo design posts everyday.
If you post a subpar content on your page, you'll decrease engagement rather than increasing your followers. Social media posts should be creative and concise. Follow the rule to be different in your posting.
You'll be able to make a considerable difference in your posting and also increase your social media followers if your post is great.
Decide The Time of Posting
Social media scheduling tools allow you to post at a time when you can garner maximum likes. However, the ideal posting time depends on the location and demographics of your audience.
It also depends on your business and service. Keep a close eye on your analytics. It is important to know what is the most feasible time for posting on social media pages.
Different brands can give you an idea of the most effective time to post. Twitter, Facebook, Instagram, and LinkedIn have time for engagement, do follow the time to engage your users.
Focus on A Content Mix
You must decide on your content mix as it plays the most important part of the social media schedule. Stick to the 80-20 rule for posting. Your 80 percent of posts should be designed to inform and educate the audience.
And the remaining 20 percent should promote your business. You need to have a personal interaction with your followers through your engaging posts. You can make your social media post interesting by keeping in mind these tips.
Using social media posting schedule for (Template and Tools)
The schedule template is generally set up as a weekly setup of posts for social media platforms. You can download a customize template and set it for a month.
In most templates, the week is divided from Monday to Friday. Choose a feasible time to post depending on your reach and schedule. With the template, you will be able to make copies of posts for each month.
Use the post category in the schedule template that makes sure you schedule a good mix of content for your social media pages.
Once you plan your content in the schedule template, its time to create and schedule your posts. Social media schedulers also allow you to schedule social media posts in bulk.
Multitasking has become a way of life now. You do many things at a time and social media posting is just one of those. So, instead of manual posting, schedule your posts, as that may be a way organized.
When you schedule your posts, you don't have to worry about typos and other errors. Also, when the posts are scheduled, it saves your time and effort. You'll be able to set your monthly social media goals with social media posting schedule and calendar.
Choose a suitable social media calendar tool and get going with your post schedule process. You can try Buffer, Hootsuite, SocialPilot, and ContentCal. Customize your posting and stay stress-free.