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How to change your brand’s social media image using Design?

Nidhi Dave

We looked into the lives of a few million people, and one thing every one of them had in common: Number of hours they all spend on the internet (especially social networks). It turns out that people from the ages 15-80 spend about 2-3 hours on the internet every day, on an average. So, if you don’t really have a good social media image for your brand, you might just be missing out on quite a wide gamut of audience.

 

If you haven’t really started your brand’s social media handles, or if you haven’t explored the benefits that a good social media marketing stint can reap, then you’re in for a treat, coz we present for you, a complete guide on how to change your brand’s social media image.

 

1. Always try to keep it visual

If this hasn’t been stated enough in almost every single blog that you might have come across, we’d like to reiterate it once more, just to make you believe it.

 

Never ever put up a single post on any of your social media handles without a visual treat to your followers. Research shows that not many people prefer reading lengthy updates online, without any images or videos attached. Although, adding an image seems like a pretty basic, and a very simple idea, it just makes a particular post more desirable to click.

Always try to keep it visual

 

And if you wish to make your posts even more interesting, add an info-graphic along.

2. Look for emotions

“Target a man’s brain, and he might not respond; target his heart, and you’ll get all the answers you need!”

 

Some people doubt the power of emotions, and how they can be used to gain people’s attention. There’s very famous term in the world of branding that’s used for this. It is called “Emotional Branding”. By keeping a consistent emotion attached to your brand, and using those emotions throughout your strategy, can lead to a very powerful branding. Consistency of emotion is key!

 

Use colors that bring out the right emotions in people. Wish to talk about a particular product, try linking it with a style, an emotion, a powerful message. Let people know that your brand does more than just sell shoes; your brand touches lives!

 

Add to that, regular campaigns and posters accompanying such campaigns. Social media is a place where you can be anyone, and you have the option to use whatever emotions you wish to, and let them flow. You can involve quote cards. Create minimalist quote cards, post some beautiful emotional quotes and stories, and post them online. Readers find nothing better than coming across strong and powerful quotes.

 

3. Use engaging designs and content

This one is as simple as it can get. Always publish content that is:

1. Intuitive

2. Engaging

For instance, if your brand is a movie-buffering and review company, you’d wish to create graphics and designs of famous movies or songs, maybe make questions or quizzes, and allow your audience to interact with you. This is a very famous tactic, known as corporate humanization, and has been used by various brands for decades now.

 

Use engaging designs and content

 

Let your viewers comment, share, and think about the quizzes you post online. Make beautiful eye-catchy fill-in-blanks or question graphics that are ought to catch the attention of the viewers. And don’t forget to make catchy, dialogue-enhancing posters and designs.

 

4. Keep it consistent

Now, this is something that almost every person who has, even the minutest of associations with design knows! And although consistency is key for almost anything and everything that you do in your life, it is even more so in design. If you have a brand, and if you’re willing to take it to a large level, think of a consistency in your design. Consistency here refers to uniformity in the color scheme, the font styles used, the types of designs used.

 

The latter of the three is the most important. Although a constancy of color and text styles is important, but you cannot post a 3D styled poster on Day 1, and suddenly shift to a minimalist design strategy the next day. All major companies in the world have a fixed constant design anatomy that they tend to follow. Consider Apple for instance. They’ve used the minimalist, flat, black and white style of social media posts for so long, and still have managed to keep it class and interesting.

 

If you start with a particular design language, stick to it and use it for at least a few months, before transitioning to something different.

 

**Never let the transition be unsmooth. It really harms the eyes of the viewers, seeing a different design pattern every day.

 

5. Make use of the right dates

Timing, as it is believed, is said to be quite crucial, when it comes to social media. Always make use of the right dates, occasions, and festivities to wish your viewers and the world, and as a side benefit, get noticed.

 

There is nothing like a good brand wishing their viewership on a special occasion, say Christmas.


Start preparing content and designs much before time, and never be late in being a part of the celebrations.

 

6. Always use more than one platform

In a world where a single user logs in to ten different accounts, just to look out what the world is up to, you need to establish your presence everywhere. Start by designing posters and infographics for one social network (say Facebook). Start publishing posts and designs for various other networks. A few of the famous ones include: Facebook, Twitter, Instragram, Spotify, Tumblr, Pinterest, and many more.

 

But keep one thing in mind, don’t start posting the exact same designs on all your social media handles, at once. Try bringing some change to the color, some font sizes, images here and/or there, to allow for some variation in your content.

 

Consistency does not mean monotony. Every social media channel has a separate identity, a style, and some variation.

 

With this, we’d wind up for you, all the major points to consider, and when you’d find the right people to do it for you. Thus, never underestimate the power of a strong media campaign.

    Nidhi Dave

    Nidhi Dave is an India-based Chief Brand Influence Officer, Content contributor, Career and Workplace expert and Startup Adviser. She is self-motivated bilingual brand marketing professional with demonstrated ability to identify customer needs and presenting appropriate company products and service offerings.