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8 Important Questions to Ask Your SEO Consultant

Written by
Dec 25,2020

If you find that your website is not showing up on the very first page of the search engine results, there is a chance that your potential customers do not have any idea about your existence. Boosting search engine visibility is extremely important as it helps in boosting the number of people who are going to visit your website.

This will be responsible for increased awareness and high profits and sales. However, you might not have enough time or the required technical experience for improving the search engine ranking. In this situation, it is always a better idea to hire experienced and reliable SEO professionals.

When you are hiring professionals, given below is a list of the important questions that you cannot miss asking them. 

  1. Ask whether you can have the list of past as well as present clients

    Reputable SEO professionals are going to be open to sharing lists of both current and past clients when you are asking for it. These references are going to help in making you understand whether the candidate is effective. Apart from that, it will be easy for you to judge how the person worked on several SEO campaigns.

    Indeed, clients are not going to provide proper analytics; however, they can inform you if they observed a positive impact after hiring a particular professional. This is going to help you when you are selecting Los Angeles SEO professionals.
  2. Ask how the search engine rank is going to be improved

    You should stay away from any professional who is not interested in discussing the methods properly. They should have the capability of explaining all the strategies that they are going to use for boosting the search engine rank of the website.

    Apart from that, they should also be capable of estimating the time that is going to be taken for achieving respective SEO goals.

    Search Engine Rank
    Ensure that the proposal of the candidate also includes a review of the website, which states all the necessary problems that are responsible for lowering the rank of your website.

    SEO professionals should also be capable of providing on-page optimization processes for making the website extremely search engine friendly. This also includes improving the URL of the website and the internal structure of linking, and most importantly, developing tags, titles of web pages, and headings.
  3. Ask whether the professional adheres to the webmaster guidelines of the search engines

    You want SEO professionals who will be abiding by the webmaster practices posted by Google, as stated by Entrepreneur. If any professional is not following the particular guidelines, there is no denying the fact that your website can be relegated to low search engine ranks.

    Google can also ban this completely from the search results. Yahoo and Bing are also known to post practices, which professionals have to confirm that they follow.
  4. Ask whether they can guarantee whether the website will receive the number one rank

    If you are asking a professional whether he can help you achieve the first position on Google and he is replying yes, you should stay away from that particular professional.

    It is practically impossible to guarantee the first ranking on Google and just to get the job; many professionals are going to make these guarantees without thinking of anything else.

    Make sure that you are considering a red flag if a candidate is further claiming to have relationships with Google or other search engines, which will help you to receive priority when you are ranking on search engines. Be extremely careful about who you are handing over the job of search engine optimization.
  5. Ask whether he is experienced in improving local searches

    Appearing right on the top of the local results of search engines is extremely important for small businesses, who are constantly trying to bring in local customers.

    In this situation, you are going to need an expert, who can handle the SEO techniques perfectly. If the website is ideally optimized for local SEO, it will appear as soon as someone starts searching for relevant keywords associated with your business.

    Local Search

    For achieving that, a professional should add the business city along with the state to the Meta descriptions and title tags of the website. Apart from that, he is also going to get the site listed on Google, Yahoo, and Bing's local listings.
  6. Ask whether he is going to share all the changes that he made to your site

    Search engine optimization is undoubtedly going to require several important changes to the existing coding of your webpage. You need to understand all the adjustments that the professional is planning to make.

    Make sure that you are asking the professional to seek your permission before entering and most importantly, altering the website code. Ask whether they are going to add new title tags, provide copywriting, and add relevant keywords.

    Also, do not forget to ask if they have a plan of redesigning the entire website or they are just going to add new pages.
  7. Ask them how they are going to measure the success of the campaigns

    To understand whether the efforts of SEO are being successful, you have to track the traffic that is constantly being sent to the website and also understand where the traffic is coming from. Make sure that the professional that you are hiring has proper experience in Google analytics.

    Ensure that you are asking them how they will share all the important analytics with you and how they are going to use the relevant data for improving search engine rankings. To make sure that you are getting only the best professionals, you can consider visiting the website, Walnutseo.
  8. Ask them how they are going to communicate with you

    The communication style of SEO professionals is extremely important. Therefore, you have to find someone who is going to fit your requirements perfectly. Ask whether the professional is going to talk to you over the phone or Skype, email, texting, or meet you personally. Also, do not forget to ask how long they are going to take for reaching out to you. 

Conclusion

There is no denying the fact that search engine optimization is one of the most important aspects of every business. It is your responsibility to make sure that you are hiring only the best professionals, who are going to do the required job successfully. Ensure that you are going through the questions that have been mentioned above so that you can ask them as and when necessary.

Randy Stark

Randy is a Business Tech Analyst. He is very responsible for his job. He loves to share his knowledge and experience with his friends and colleagues.
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