6 Key Importance of Having a Logo for Your Business

Written by
Jun 17,2019

What is the first thing that comes to your mind when you hear of Nike? Most of people would think it is the Nike Swoosh, the logo of the company. This is the importance that a logo holds. Your business can become easily identifiable with your logo. You can even identify the nature of a business with its logo. It is the face of a company, which is the first thing noticed by potential customers. The logo serves as an important tool for the branding of your business.


Symbols are concise and can be an effective way of communicating information about your business. Logo design is a vital part of your brand and can make a remarkable impact on your public perception. Through a well-designed logo, you can convey that your business is professional and reliable. It can communicate your business’ vision. A logo has the ability to bring your ideas to life and interact with your customers in a way words can’t, helping you gain goodwill, visibility, and trust. It can create instant recognition among your target audience, being the most visible element of a business. It can even create a first and lasting positive impression on the target audience and viewers.

Here is why a logo is important for your business.

  1. Recognition:

    A logo is what businesses are all about and how they are recognized. People can recognize a brand faster with images than text. The human brain can process colors and shapes quickly, evoking feelings, thoughts, and emotions. Brand recognition will enable your customers to instantly think of you and your brand by just seeing your logo. A logo will help you to increase your brand recall value. Customers will be able to recognize you easily, whether it’s in a digital ad or a billboard.
  2. Brand loyalty:

    Brand loyalty is what will give you an edge over your competitors. When a choice is given between you and your competitors, your target audience should choose you over them. A logo will solve this purpose, solidifying the loyalty of your brand, giving your customers a visual to connect with and hold onto.

    As your business grows, your logo will become familiar to a wide range of people, and this familiarity will build trust for your brand. For example, when you are out shopping for sportswear and suddenly spot Nike track pants with Nike swoosh, you are instantly ready to buy it because you trust that brand. That’s what is brand loyalty.

    Once customers like your brand, they are going to approach your time and again. As per a survey, 70% of businesses say that it is cheaper to retain a customer than acquire a new one. Trust is developed on a well-designed logo, and brand loyalty follows. A recognizable and familiar logo helps in building brand loyalty. The more you try to build trust, the stronger your business will be.
  3. Competition:

    There’s a lot of competition in the market, and your competitors already have a well-designed logo. To set yourself apart, you need to have a logo of your own to stay ahead of the curve. You can easily stand out and show your potential customers that you are here to stay. Your logo will subtly show your potential customers what makes you different from other businesses, capturing the tone of your business.

    Your logo will help you to show why your business is unique. It will be able to communicate your company background, vision, mission, etc. It will not only help you to convey your values but also show why you are better than your competitors. By having a memorable logo of your company, you can attract customers, manage reputation, and take care of competition effectively.
  4. Brand identity:

    A logo is the strongest way to build the identity of your brand. By representing your business visually, the logo can leave a long-lasting impression and foster your brand identity. A logo can serve as the foundation for the story on which your brand is built. You have to use colors, fonts, shapes, imagery, etc. based on the story you want to put across to your customers, which will help you in building a marketable brand identity.

    To leave a positive impression in the minds of the customers, words alone can’t work. You can showcase your brand identity by providing a visual in the form of a logo to your target audience. Your logo has to communicate your brand attributes and personality across various mediums. It will help you to expand your presence and strengthen your brand identity, allowing you to build a strong persona for your business. Logos of popular brands clearly communicate what their business does, preventing confusion, and establishing a brand identity.
  5. Professionalism:

    A logo is a mark of professionalism, showcasing that your brand is professional. It will give you a professional image. It is crucial to get a logo designed professionally instead of a poorly rendered stock image or a copied logo from a DIY logo generator. That will show the professional approach of your brand in conducting business.

    Any person who tries your product or service first looks at the appearance. This is what a logo helps to achieve. It instills trust and confidence among customers, encouraging them to contact you for more information. People generally associate a high-quality logo with the quality of products and services provided by a business. An eye-catchy yet professional logo design is important to deliver a strong message of promise and quality.
  6. Expectations:

    Your potential customers expect you to have a well-designed logo, just like brands like Apple, Nike, Google, etc. They expect a brand to have some professional identity having a proper logo. If a business can’t fulfill this fundamental requirement, why would customers contact it? Without a logo, a brand wouldn’t be able to visually represent itself, which would make customers turn away to competitors.

    Your logo is the first thing that your customers look for when they communicate with you. It should be at the front of all the marketing collateral like brochures, business cards, social media banners, or advertisements, etc. By not having a logo, businesses lose an opportunity to be in the minds of their customers.


It is crucial that your logo delivers the correct message about your company; the colors, shapes, and fonts consistent with the message. A logo should be unique enough to be easily recognized and minimalist to work across various platforms. A good logo is memorable and stays in the minds of the customers for a long. It is effective in various sizes, be it on a t-shirt or a pen. A professional logo is, therefore, a worthwhile investment and will be worth in the years to come!

Whether you want to design your logo for the first time or want to revamp an existing logo, ProDesigns will help you to understand what your customers want and what your brand needs. We work to integrate these two ideas into a logo that you can be proud of.


We understand how much important logo design is for a brand. Our team will provide you with a beautiful representation of your brand. Please drop us an email at [email protected]. We’d love to hear from you!

Nidhi Dave

Nidhi is working as a content and brand strategist at ProDesigns - a graphic design company, recommending strategies to meet customers’ goals and deliver a superior user experience. She provides content leadership, ensuring that a consistent brand message is delivered to the audience.