Wine is loved by millions around the globe. Enjoyed at dinner tables and special occasions, wine is a luxury relished with good meals and good company.
Take a look at any bottle of wine and the most intriguing thing about it, apart from its delicious contents, is the label design. The label provides the drinker with information on the wine and the company that supplies it. If it is a good wine, you can be sure that whoever drinks it will want to have a look at the label.
Here are some tips for creating the perfect custom wine bottle labels to compliment the taste, aroma, and appearance of your wine. These tips will work for the owner of a winery looking to launch their brand or a corporate in need of personalized wine bottle labels for their clients or corporate events.
1. Define your Brands Essence in One Sentence
Make a quick sentence or short list of words that immediately come to mind when you think of your brand. Include colors, emotions, textures, expressions or moments. Choose the best words to make a final list of 10 words or sentences representative of your brand’s image.
Ask your colleagues and friends for their ideas and discuss potential fonts, colors, and ideas. Any information you can gather at this stage will help you in your final wine label design.
2. Nail Down your USP’s
What makes your wine or brand stand out from the rest on offer? What are your Unique Selling points? Treat your wine label as a poster board advert that is seen by your target market. You need to be clear on your USP’s and so does your logo designer.
Communicate a few key messages to your target market or client through your label. Choose the messages that you feel will be effective and remember that; less is more. Don’t clutter up your label with too many words that aren’t necessary.
3. Define your Target Market and Ideal Client
Who is your target client or customer? That is who you are designing your wine label for, don’t confuse your own personal ideas with what is effective to your prospective client or customer.
You can increase the chances of your target market taking home your bottle, or picking it up from the table. The key to catching the attention of your target market is to present them with a wine label that speaks to their personality and values.
Make sure you know your client or market before discussing any design work with a graphic design team. Who, where, what and why. These are crucial questions to consider when creating a wine label that is engaging and effective.
4. Analyze your Competitors
What are your competitors doing, what do their labels look like? Make sure you collect label examples of the most popular wines currently dominating the market.
5. Work with Professional Designers to Create your Custom Wine Bottle Labels
Work with graphic designers that are experienced and professional. Review their past work and client references before selecting the right team to handle your personalized wine bottle labels.
Provide your wine label design team with as much information as you can. Your company logo, relevant regulatory information (alcohol content etc), and label dimensions. Don’t forget to include the color of the glass used in your bottles.
The Final Step in Creating the Perfect Wine Label Design
If you have successfully followed these 5 tips, then it’s time to lay it all out in a design brief for your team. Be clear, concise and keep it simple. Use bullets for critical points and explain your requirements and expectations for your design team.